The London Pass is one of the cheapest solution for active tourists to visit a lot of attractions in London. In addition, you can also save some money on your purchase. Find out how to buy the London Pass with discount prices by using sales promotions and valid coupon codes. The Q&A's and tips on how to get the best price will help with this topic.
Click on the buttons* to get more information about the code. The code will be copied automatically and you can use it on the website.
Prices & Info updated February 13, 2024
Here you can find the current prices and coupon codes for the London Pass. Simply choose the desired duration for the London Pass and you will receive the latest offers. If you are not under time pressure, you should be able to save a few percent additionally with the tips for the newsletter promotions.
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The following table provides an overview of the standard prices and possible discount prices during a sales promotion or by using a promo code.
|Standard price approx.
¹) The maximum discounts have been determined on the basis of a detailed research, nevertheless those values should only be used to serve as a guideline. There is no warranty for completeness or correctness. The displayed maximum discounts apply for each code or sales offer and may vary, depending on the type.
²) The indicated lowest price is an approximate value and may change at any time. Sales and codes can be combined in some cases, and this may result in cheaper prices than the maximum discounts of individual codes and sales.
A relatively safe way to get some special prices is to subscribe to the newsletter on the provider website*. Promo codes and sales promotions are only offered at certain times. Just have a look at the questions further below to learn more about the different possibilities.
The following link will take you immediately to the area with current prices and promo codes.
If a newsletter campaign is currently running, you will receive some price reductions on the website immediately after entering an e-mail address. You can recognize the newsletter campaign by a box, which is faded in from the lower edge. The heading in this box contains an indication of the possible savings like -Sign up and save!-.
Otherwise you may enter your e-mail address in the updates box* on the bottom of the main web page from the London Pass. Do not be surprised if you do not receive a message with discount offers right after your registration. Normally you will get the first e-mail with offers and some information about the sightseeing pass approx. after 1 day. In the next days you will receive some more information e-mails. Usually, after 4 days a message will be sent with exclusive offers for high discounts on the 1, 2, 3, 4, 5, 6, 7 and 10 day version. Through the newsletter registration you will also receive announcements about sales promotions on the provider website. Read more about those saving opportunities in the next answers.
In the year 2024, as in the previous years, you should find some special offers directly on the provider website* several times a month. These sales promotions last for a few days and normally you will get around 10% discount on the London Pass standard price. If you do not want to miss a sales campaign and you are not willing to check day by day the website, then you should register for the newsletter. By registering to the newsletter you will receive news about the current sales campaigns. Sometimes, on the last day of the website promotion, you will receive an e-mail with exclusive offers for all newsletter subscribers. But if you do not receive this e-mail until about 20:00 o'clock and you only have a few days left for the purchase, you should order while the website sales offer is available and apply one of the valid coupon codes.
Click on the following link to jump to the section of this page with an overview of the current prices and offers with discount codes. To use or check these codes go to the London Pass prices* webpage. Select the wanted duration by clicking on the pink button -Select-. Afterwards choose the quantity and click on the -Checkout- button. This will then bring you to the order page. Here you can enter the coupon code. If the -Order Summary- is not open your have to click first on it. In the -Order summary- you will find a small line of text -Enter gift or promo code-. After a click on this text line a input box for the coupon code will appear:
Just enter your coupon code here and click afterwards on -Apply-. You will immediately receive a message if the code is valid or not and see the savings on the sale price.
In principle you may use your London Pass within 2 years from the date of purchase. To be on the save side you should not order the Pass online more than 90 days prior to the date you plan to use it. There is a free 90 day cancellation option*. This gives you some flexibility when you need to change your travel plans and there will be no extra charges.
By signing up for the newsletter* approx. 30 days before the start of your travel, you will have good chances to receive an offer with the maximum discount for your London Pass online order. Further, you will be able to cancel your order if required and get your money back.
Usually it is much cheaper to buy the London Pass online directly at the provider. There you have very often the opportunity to use a sales promotion or a coupon code. Since you have a free cancellation option within 90 days, when buying directly at the provider, you will remain flexible. After your online order you can simply use the pass with a smartphone app* (iOS or Android).
All essential information regarding the pass will be delivered via email after your online order. Using this information, you can install the pass on an app (iOS or Android). With this app you will also get more details about the various attractions. Please note that for some attractions and tours, a reservation is necessary.
Unfortunately, public transportation is not included. The Standard Oyster Card is a convenient way to use the transportation in London. With this card, you can ride on the underground, buses, and trams within the city. The Standard Oyster Card can be easily obtained on-site at the underground stations. For more information, visit the following link: Standard Oyster Cards.
If there is no website sales promotion on the London Pass website*, than you only have the option to receive a discount price by using a current coupon code with your online order. After the online purchase, you may use the sightseeing pass immediately with an app on your smartphone to visit the attractions.
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