How to get London Pass Discount Prices?
Q&A, Tips & Codes

The London Pass is one of the cheapest solution for active tourists to visit a lot of attractions in London. In addition, you can also save some money on your purchase. Find out how to buy the London Pass with discount prices by using sales promotions and valid coupon codes. The Q&A's and tips on how to get the best price will help with this topic.

The Best Promo Codes:

Click on the buttons* to get more information about the code. The code will be copied automatically and you can use it on the website.

Q&A's for the Topic:

Current Prices with Coupon Codes for the London Pass:

Here you can find the current prices and coupon codes for the London Pass. Simply choose the desired duration for the London Pass and you will receive the latest offers. If you are not under time pressure, you should be able to save a few percent additionally with the tips for the newsletter promotions.

What are the lowest prices and maximum discounts for the London Pass?

The following table provides an overview of the standard and discount prices during a sales promotion or by using a promo code.

¹) The maximum discounts have been determined on the basis of a detailed research, nevertheless those values should only be used to serve as a guideline. There is no warranty for completeness or correctness. The displayed maximum discounts apply for each code or sales offer and may vary, depending on the type.
²) The indicated lowest price is an approximate value and may change at any time. Sales and codes can be combined in some cases, and this may result in cheaper prices than the maximum discounts of individual codes and sales.

A relatively safe way to get some special prices is to subscribe to the newsletter on the provider website*. Promo codes and sales promotions are only offered at certain times. Just have a look at the questions further below to learn more about the different possibilities.
The following link will take you immediately to the area with current prices and promo codes.

How can I subscribe for the newsletter and will I get a discount price that way?

If a newsletter campaign is currently running, you will receive some price reductions on the website immediately after entering an e-mail address. You can recognize the newsletter campaign by a box, which is faded in from the lower edge. The heading in this box contains an indication of the possible savings like -SAVE 13% OFF-. However, this box will only be displayed on certain webpages. In the case of an ongoing campaign, you will usually find the newsletter box for the special prices here*.

Otherwise you may enter your e-mail address in the updates box* on the bottom of the main web page from the London Pass. Do not be surprised if you do not receive a message with discount offers right after your registration. Normally you will get the first e-mail with offers and some information about the sightseeing pass approx. after 1 day. In the next days you will receive some more information e-mails. Usually, after 4 days a message will be sent with exclusive offers for high discounts on the 1, 2, 3, 4, 5, 6, 7 and 10 day version. Through the newsletter registration you will also receive announcements about sales promotions on the provider website. Read more about those saving opportunities in the next answers.

How often are there website sales promotions and what discounts can I get there?

In the year 2023, as in the previous years, you should find some special offers directly on the provider website* several times a month. These sales promotions last for a few days and normally you will get around 10% discount on the London Pass standard price. If you do not want to miss a sales campaign and you are not willing to check day by day the website, then you should register for the newsletter. By registering to the newsletter you will receive news about the current sales campaigns. Sometimes, on the last day of the website promotion, you will receive an e-mail with exclusive offers for all newsletter subscribers. But if you do not receive this e-mail until about 20:00 o'clock and you only have a few days left for the purchase, you should order while the website sales offer is available or simply apply one of the valid coupon codes.

Where do I find valid coupon codes and how can I check and use them?

Click on the following link to jump to the section of this page with an overview of the current prices and offers with discount codes. To use or check these codes go to the London Pass prices* webpage. Select the quantity for the wanted duration. Afterwards click first on the pink button -Select- and then on the button -Checkout-. This will then bring you to the order page. Here you can enter the coupon code. Below the payment amount you will find a small line of text -Have a promo code?-. After a click on this text line the following input box for the coupon code will appear:

Just enter your coupon code here and click afterwards on -Apply-. You will immediately receive a message if the code is valid or not. To see the savings on the sale price, change the quantity for the product in the shopping basket and then readjust the value to your desired quantity.
ATTENTION! Check if you get higher discounts after entering the code. Sometimes during a website sales promotion, it is not possible to get special prices with a promo code!

When ist the best time to buy the London Pass?

In principle you may use your London Pass within 2 years from the date of purchase. To be on the save side you should not order the Pass online more than 90 days prior to the date you plan to use it. There is a free 90 day cancellation option*. This gives you some flexibility when you need to change your travel plans and there will be no extra charges.
By signing up for the newsletter* approx. 30 days before the start of your travel, you will have good chances to receive an offer with the maximum discount for your London Pass online order. Further, you will be able to cancel your order if required and get your money back.

Where should I buy the London Pass?

Usually it is much cheaper to buy the London Pass online directly at the provider. There you have very often the opportunity to use a sales promotion or a coupon code. Since you have a free cancellation option within 90 days, when buying directly at the provider, you will remain flexible. After your online order you can simply use the pass with a smartphone app* (iOS or Android). If you order the pass with a Oyster travelcard option, then a delivery is necessary. In this case you need to calculate a certain time for the shipment.

What should I consider when buying online?

Before you place your order online you should think about your choice of delivery. The easiest and cheapest way, in the most cases, is to activate the Mobile London Pass on the smartphone (iOS or Android). Then you just have to show your smartphone with the app at the different entries. Unfortunately it is not possible to combine the travel option with the Mobile London Pass on the smartphone. The travel option includes an Oyster Travelcard* with a credit for trips by underground and bus. A comparable standard Oyster card can be easily obtained on-site at various underground stations. More information about the Oyster cards can be found at the following link.
Another option is the shipment of the pass before you start your travel. Then you have the advantage that you can use the travel option immediately after your arrival in London. Please do not forget to take into account the delivery times.

How can I get a discount price if I need the London Pass immediately?

If there is no website sales promotion on the London Pass website*, than you only have the option to receive a discount price by using a current coupon code with your online order. After the online purchase, you may use the sightseeing pass immediately with the mobile ticket on your smartphone to visit the attractions. But this is only possible if you choose the type without the travel option.